Gummies as a supplement form
Gummies are one of the fastest-growing segments of the supplement market. But they aren't the answer to everything. We explain when the gummy form really pays off, and when a tablet or capsule is the better fit.
Advantages of gummies
- Ease of taking — no swallowing tablets; an attractive form also for people who avoid capsules.
- Taste and experience — the pleasure of use translates into regularity, and so into a real effect and brand loyalty.
- Premium positioning — gummies build a modern, “lifestyle” product image well.
- A broad target group — from adults caring about beauty and immunity to everyday-support products.
Limitations
- Dose capacity — only a limited amount of active ingredient fits into one piece; at high doses you need more gummies per day.
- Sensitivity to conditions — gummies can be more sensitive to moisture and temperature than tablets or capsules.
- Ingredient stability — some substances are harder to stabilize in a gummy matrix.
When to choose gummies
| Situation | Recommendation |
|---|---|
| A “lifestyle” product, premium segment, beauty/immunity | Gummies work well |
| Low and medium ingredient doses | Gummies are easily feasible |
| High doses (e.g. large amounts of magnesium) | A tablet or powder is better |
| A sensitive/hard-to-stabilize ingredient | Consider a capsule |
The choice of form is worth making in parallel with the formula and the target group — a well-chosen form can decide a product's success. You'll find an overview of all forms and packaging on the contract manufacturing page.
Gummy production at Onesano
Gummies are one of the five forms in which Onesano manufactures supplements — alongside tablets, capsules, liquids and powders. This lets you run a brand across different variants of a single formula and scale your portfolio with one manufacturer, without losing a consistent quality standard (GMP, HACCP, FSSC 22000, FAMI-QS). How the choice of form affects the cost is described in our article on the process and costs.
What are the advantages of gummies as a supplement form?
Gummies are easy to take, tasty, build high compliance and position a product well in the premium segment and for people who dislike capsules.
What are their limitations?
A limited dose capacity per piece, sensitivity to moisture and temperature, and harder stabilization of some ingredients than in a capsule or tablet.
Does Onesano manufacture gummies to order?
Yes. Gummies are one of Onesano's five production forms, alongside tablets, capsules, liquids and powders.
Considering gummies for your brand?
We'll match the form to the formula and target group, then manufacture the finished product.
Request a quote →